Yachting Boating World: Sunseeker International has announced a £50 million investment plan after the company revealed it was back in to profit in the second quarter of 2016.
The Poole-based luxury boat builder also announced a massive £50 million of investment to be spent across new products, improved shipyard facilities and the continued recruitment of people over the next five years.
This follows other positive announcements by the company earlier this year.
In March, Sunseeker International announced it was recruiting a record number of apprentices at its sites at Poole and Portland.
In April, it opened Sunseeker Portugal on the Iberian Peninsula.
The company is attributing the reversal in fortune to a period of significant change and restructuring within the business.
This was led by Sunseeker’s new executive team, and saw investment in new products, shipyards, growth in its global dealer network, and the recruitment of skilled staff and apprentices.
Sunseeker also ensured better efficiencies throughout the business. Orders year-on-year for 2016 are also up by 24%.
These include the 131 Yacht, 95 Yacht, Manhattan 52, 116 Yacht and Predator 68 MK II, securing over £220 million of orders at retail value to date.
These multiple model launches are set to continue as part of a long term product plan that will see new model introductions across the size range over the next five years.
The executive team’s plan to invest in long term profitable growth is backed by majority shareholder Wanda Group, which has underwritten the investment to support the plan.
As well as the significant investment, Sunseeker also made huge financial progress in 2015, reducing losses by 67% to £13.6 million and paving the way for the company to return to profit in 2016.
The CEO of Sunseeker International,Phil Popham said: “I am delighted with our performance. 2016 has been a defining year for Sunseeker and we are confident of achieving strong, profitable and sustained long term growth as we continue to invest in the business for the future.”
“This was just the start of our journey, we will continue to invest heavily over the next five years in new product development, shipyards and our people,” he continued.
“All this, underpinned by a strong forward order book, means we are very excited for the future of this business,” concluded the CEO.
Yachting Boating World: Sunseeker 95 Yacht will get its world premiere at at the British Motor Yacht Show at Swanwick Marina from 20th – 22nd May 2016 and Princess will be showcasing their first flybridge with IPS, Princess 49.
Sunseeker will launch the eagerly anticipated 95 Yacht at the British Motor Yacht Show. The new yacht exemplifies the latest in Sunseeker’s cutting edge design and build processes. Fully equipped for luxury entertaining, its open plan layout and striking lines manifests a super yacht feel with all the practical advantages of a yacht in this size category.
Princess will also be showcasing their first flybridge with IPS for the first time, the Princess 49.
Other British luxury yacht brands to showcase their craft at Swanwick Marina will be Fairline with their Squadron 60, Squadron 48, a Targa 48GT and a Targa 38 Open. These iconic companies will be joined by a host of handpicked industry-leading exhibitors.
Now in its fourth year, the British Motor Yacht Show promises to deliver a stunning line up of the best of British motor yachts, leading engine manufacturers, marine electronic specialists, Williams RIBS and luxury car brands such as Porsche and Maserati.
Open daily, between 10am and 5pm each brand will showcase a line-up of new and used yachts, in the water and on shore, with some measuring up to 98 feet.
Peter Bradshaw, Chief Executive at Premier Marinas said: “This show is a renowned event and key to the Premier diary as it becomes more prestigious each year. I’m delighted that Swanwick Marina will once again host this collaboration between three of the biggest names in British motor yacht sales”.
This is a not-to-be-missed show for buyers and boat lovers, where they will have the opportunity to get up close and personal with the most famous motor yachts in the world and speak to experts on all the exciting aspects of motor yacht ownership. There is also the opportunity to take a tour of Premier’s flagship Hamble river marina with its multimillion pound boatyard and luxury facilities.
Practical Boat Owner: BBC has been allowed behind the scenes for the first time by Britain’s biggest superyacht builder Sunseeker International who has been hand-building customised boats for the world’s super rich for the past 50 years.
After 10 months of filming, Sunseeker International will take centre stage in a BBC Two documentary about ‘Britain’s Biggest Superyachts: Chasing Perfection’, which will be airing at 9pm this Friday 15th April 2016.
The BBC film crew follows the build of a brand new 40 metre Sunseeker 131 superyacht, worth £20million, at the manufacturing facility in Poole, Dorset through to final delivery.
The 131 superyacht enables its owner to tailor the layout and interior design to personal preferences from Sunseeker’s ‘Bespoke’ customer service.
The BBC documentary follows the most challenging specification to date when a customer takes full advantage of this made-to-measure service and asks for more extras than any other yacht in the Sunseeker’s history.
A BBC Two programme description says: ‘Sunseeker built their reputation on making small to mid-size yachts, but the recession saw this market flounder as even the super-rich tightened their belts, seeing Sunseeker sink into the red. So in a high stakes move, they’re sinking millions into building a larger opulent superyacht to reel in the uber-rich who still have cash to splash on life’s ultimate luxuries to help sail them back into profit.’
Whilst the company works hard to meet the customer’s exacting standards, the London sales team are working just as hard to fill the order book during the all-important Boat Show season where the sales team hope to sell in just 30 days over £40million worth of boats and yachts.
Every Sunseeker boat is built in Poole but seem to be found basking in the international playgrounds of the rich and famous and the BBC documentary crew also hop on board the charter side of the business to meet the people paying £60,000 for just a week’s holiday.
Watch the programme about Sunseeker on BBC Two’s ‘Britain’s Biggest Superyachts: Chasing Perfection’, Friday 15 April at 9pm.
Motorboat & Yachting: Sunseeker har announced that it will be taking 40 new Sunseeker apprentices in Poole this year.
This was announced as part of the National Apprenticeship Week, that the new intake will include 26 new hires at Sunseeker HQ in Poole and a further 14 at its Portland facility.
“Developing new talent within the workforce is essential to maintaining our reputation and position as a world leader in luxury performance motor yacht design and manufacture”, said Alex Bowman, training manager at Sunseeker International.
The Sunseeker three and four-year courses are available on a long-established apprenticeship scheme, which has been running since 1979.
Sunseeker apprentices will be able to choose from four different specialisms: marine engineers (4-year), composite boat builders (3-year), marine electricians (4-year) and carpentry boat builders (4-year).
Sunseeker is currently training 60 apprentices in conjunction with Bournemouth & Poole College, and this new intake will take the total up to 100 – the highest number of Sunseeker apprentices to date.
“Our record intake of apprentices demonstrates our investment in the future of the marine industry, enabling young people in the local community to kick-start their career in this sector,” said Alex Bowman.
For more information, visit: www.thecollege.co.uk/sunseeker
Motorboat & Yachting: Five Sunseeker models ranging from 48ft-68ft will go on display at the Pre-Season Boat Show next month.
Sunseeker has confirmed its five boat models to centrepiece at this year’s Sunseeker Pre-Season Boat Show in Poole 18-20 March 2016.
The boat show event will give Sunseeker fans the chance to view the San Remo, Manhattan 55, Manhattan 65 and 68 Sport Yacht close up.
Completing the line-up is the Sunseeker Predator 57, which was launched just last year at the 2015 London Boat Show and has become Sunseeker’s fastest selling model with more than 60 hulls built in the first year alone.
The Sunseeker Pre-Season Boat Show runs from 10am to 4pm with a VIP evening event to raise money for the Julias House Hospice.
Motorboat & Yachting: With less than 24 hours to go until the London Boat Show opens, Sunseeker has given an insight into the logistics of getting its 131 Yacht in place.
The Sunseeker 131 Yacht will be the largest model ever launched in London when it is unveiled tomorrow at the Excel Centre and the logistics of getting it in place have been considerable.
Sunseeker has revealed that it needed London City Airport to temporarily close a runway while their team manoeuvred the tri-deck yacht through King George V lock and onto its berth at the nearby Excel Centre.
And they would do well to keep the airport onside, as plans are in place to fly in potential buyers on an Airbus H135 helicopter for private viewings of the 131 Yacht.
Sean Robertson, sales director at Sunseeker International, said: “I am delighted we are launching this special new yacht, the first – and largest – of four new Sunseeker models set to debut in 2016.”
He added that five orders for the 131 Yacht have already been placed by clients based all over the world. The Sunseeker 131 Yacht will be on display at the London Excel Centre from 8-17 January and tickets are available online now, with prices starting from £10 per adult.
In other Sunseeker news, the firm has announced that it will be expanding its latest recruitment drive to offer 225 new jobs.
Phil Popham, CEO of Sunseeker, said: “We are pleased to announce these recruitment plans which give a clear signal of the positive times ahead at Sunseeker. Our forward order book for 2016 and beyond is looking very strong, currently up 55% over the same period last year.
“Expanding our highly skilled workforce is a key part of our planned investment, and with the introduction of a number of new boat lines in 2016 we are able to recruit 225 new skilled staff to support future growth.
“This recruitment drive is underway and will conclude in the first half of the year, bringing our total employee number to around 2,150.”
Practical Boat Owner: Sunseeker has announced that award-winning British actor Hugh Bonneville, and singers, The Overtones, will be their special guests at this year’s London Boat Show on Friday 8 January.
Hugh said: ‘I am really delighted to be joining Sunseeker to celebrate the opening of their stand at the London Boat Show; particularly with the momentous launch of its 131 Yacht.’
The 2016 London Boat Show will run from 8-17 January at ExCeL, London Docklands.
Motorboat & Yachting: Poole-based yacht builder Sunseeker has revealed that it has been in discussions with Unite about the possibility of employing ex-Fairline staff.
Sunseeker has announced that it is looking to expand its workforce by up to 100, leaving the door open for former Fairline staff to find new employment.
The news comes just one day after administrators FRP Advisory made 380 Fairline workers redundant.
In a statement released this morning, Phil Popham (pictured above), CEO of Sunseeker, said: “With the introduction of a number of new boat lines in 2016 we are now looking to recruit up to 100 new skilled staff to support future growth.
“The vacancies we have created include many similar roles to those at Fairline Boats – covering all construction trades.”
He added that Sunseeker representatives have been in touch with union representatives at Unite to “see if we can… keep these valuable skills within the UK boatbuilding industry”.
Any workers making the jump from Fairline to Sunseeker would need to consider relocation due to the 160-mile distance from Oundle to Poole.
Sunseeker plans to kick off 2016 with its largest ever London Boat Show launch, with the 131 Yacht making its public debut at the Excel Centre on January 8.
The Poole-based boatbuilder recently revealed its financial results for 2014, which included annual losses of £41m.
The founder and president Robert Braithwaite of Sunseeker International has thrown his weight behind Sunseeker Charters and announched a partnership.
Operating in waters as diverse as the French Riviera, the Turkish Mediterranean, the Red Sea and the Pacific Coast of Mexico, Sunseeker Charters is the only charter agency officially approved by the luxury motorboat brand.
Its 40-115ft powerboat fleet includes 10 Manhattan models, eight Predators and five vessels from the Portofino range.
No exact figures have been revealed for the deal, however Mr Braithwaite spoke in glowing terms of his admiration for the charter venture, praising their “exceptional care and attention to detail”.
The former Entrepreneur of the Year founded Sunseeker in 1968 and helped to build the company into Britain’s largest luxury yachtmaker by sales.
Last summer, Chinese investment firm Dalian Wanda bought a 91% majority share in a deal that valued the company at £320m.
North of England distributor Sunseeker Cheshire will be representing the brand at the Conwy Marina event – All Wales Boat Show 2014 from 30th May till 1st June.
Sunseeker has confirmed its line-up of motoryachts heading to Conwy Marina for the All Wales Boat Show later this month (30 May-1 June).
North of England distributor Sunseeker Cheshire will be bringing a recently sold Sunseeker Manhattan 63, which is kindly being loaned back by its new owner.
Other models include a used Fairline 40 Targa, one of the 400 pre-owned boats and yachts available through the Sunseeker Brokerage network.
Four-wheeled aficionados also have a reason to visit the All Wales Boat Show, as Bentley, Rolls Royce and McLaren Manchester will be bringing a selection of cars.
Jonathan Kingsley, sales broker at Sunseeker Cheshire, said: “Last year’s show was a great success for us.
“It is our chance to showcase Sunseeker to the area and to demonstrate that our boats are as desirable in the UK as they are abroad.”
Now in its seventh year, the All Wales Boat Show features more than 100 exhibitors and attracts around 3,500 visitors per day.