Yachting Boating World: YachtWorld will power dedicated yacht brokerage sections on each of Time Inc.’s boating websites.
The magazine publisher revealed plans for DMM’s YachtWorld to power its boats for sale sections on Wednesday at the London Boat Show.
The announcement comes a few months after a similar model was successfully launched on sister title SuperYacht World.
Bringing new tools, features and initiatives to the digital marketplace, the partnership aims to help drive boat sales globally. In the coming months, DMM and Time Inc. UK will launch a new dedicated yacht brokerage section on each of Time Inc.’s boating websites.
Time Inc. UK publishing director Simon Owen said: “The strategic partnership with DMM creates value for all involved, not least our customers and readers.
“DMM’s user-led focus, extensive global expertise and access to a raft of useful industry data further enhances our customer experience and makes this the perfect partnership, developing our online offering and at the same time, maximising boat buying and selling opportunities that will benefit the leisure marine industry as a whole.”
DMM president Ian Atkins said: “We are looking forward to celebrating our partnership with Time Inc. UK at this year’s CMW FX London Boat Show and to working alongside them on further new initiatives during 2015.
“DMM is constantly working to bring innovation to the sector and to develop its position as more than just a sales portal. By linking up with Time Inc. UK’s range of marine titles, we are helping our customers reach an expanded knowledge of the UK market.”