new product introduction programme Archives - Velos

Motorboat & Yachting: Fairline has announced that it is gearing up for a new product range, following the appointment of two senior engineers.

 

British boatbuilder Fairline has dropped a huge hint that it will be launching a new range of boats in the near future. Announcing the appointment of two senior engineers today (24 October), the company claimed that it is preparing for “an extensive new product introduction programme”. Fairline was one of the few major manufacturers not to launch a brand new model at last month’s Southampton Boat Show (12-21 September).

However, the appointment of Stefan Whitmarsh as head of engineering and Ben Harrison as engineering manager suggests that something new is on the way. Mr Whitmarsh in particular has previous with new launches, as he was project manager for the launch of the first Sunseeker 155, Blush.

Fairline added that Stefan will be “responsible for driving the new product introduction programme and developing the design and engineering systems across the product range”.

Quite what his team comes up with and whether it will be ready in time for the 2015 London Boat Show (9-18 January) remains to be seen.

See article at Motorboat & Yachting – Click here

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Categories: Boat launch

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